Question 1

Why should I study marketing?

Accepted Answer

Marketing specialists are always in demand. You'll find them working in-house within organisations and in agencies, marketing on behalf of clients. When you graduate you’ll have a large variety of jobs available to you. All with a creative slant.

While a marketing degree involves many specialised skills, it also offers soft skills you can use in your everyday life. For example, you'll improve your ability to communicate both verbally and in writing, to be persuasive, to strategise and think critically, and to work within or lead a team. These are skills you can take with you anywhere in your career.

Question 2

Which marketing course should I choose?

Accepted Answer

Sorting your way through online marketing courses is a bit like crafting the perfect campaign. It’s about choosing the right strategy to make an impact.

If you’re drawn to the digital side, explore courses focused on social media, SEO, and content creation. For a broader view, go for courses that dive into strategy, branding, and communications. Or you could narrow things down with a digital marketing course or advertising course. Think about where you want your career to go and pick the course that aligns with your creative strengths.

If you’ve already dipped your toe in the marketing field and think you might need a challenge, a management and leadership course can help you level up.

Question 3

What will I learn in a marketing course?

Accepted Answer

A marketing course will give you an insight into what makes consumers tick and how you can reach them in new and creative ways.

Some specific areas you may cover include how to:
Understand customer behaviour and psychology
Develop and implement a marketing plan
Run a strong social media campaign
Use customer relationship management (CRM) tools
Define a unique selling proposition (USP)
Create and publish valuable content marketing

In an undergraduate marketing degree, you may also get a taste of broader business topics, such as finance, accounting and management.

Question 4

What are the entry requirements for marketing?

Accepted Answer

Before starting an enrolment, it’s important to read the entry requirements for your chosen course to ensure that you’re eligible to apply. If you don’t quite meet the requirements, we may be able to help you find a pathway into your course through single subjects, which anyone can study.

Studying a short marketing course or single subject is a great way to dip your toes into marketing without the long-term commitment of an entire marketing degree. These flexible options allow you to gain specific skills, explore your interests, and enhance your resume in a shorter time frame. Plus, they give you the opportunity to build your confidence and knowledge if it is your goal to continue into a degree one day.

Chat with us to find out more about your eligibility for a specific course.

Question 5

What career opportunities can I explore after studying marketing?

Accepted Answer

With a marketing degree under your belt, you’ll have plenty of career options available to you, all across the world.

You might choose to join the in-house marketing team of a large brand, work within a creative agency, or strike out on your own as a freelance marketing consultant.

Some of the specific jobs you may land include:

Marketing coordinator
Social media manager
Digital marketer
Copywriter
Campaign manager
Account manager
Creative director
Entrepreneur

Question 6

How do I enrol?

Accepted Answer

Here at Open Universities Australia, we make enrolling online as straightforward as possible. To get started, find the course for you by browsing the options on this page. You can also compare different qualifications using our handy comparison tool, or request help from one of our student advisors.

When you’ve made your choice, click ‘Apply now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.

Your university will get in touch with you via email to confirm whether or not your application has been successful.

Please note that enquiries and applications for some courses are handled directly by the university. If this is the case, it will be indicated on the course listing page.

For more information about enrolment, read our online self-service enrolling instructions. If you get stuck at any time, contact us and we’ll talk you through it.

Marketing courses

Introduction to Marketing